But this fact has clearly gone to the site and company owners’ heads, and it will definitely come back to haunt them later.
I say this for the simple reason that Facebook’s imperfections are becoming more and more apparent every day. Recent studies and polls show more people becoming grumpy with the platform and the drama that comes with it. Journalists that I know are unhappy about having to pay fees to contact potential sources out of their network via Facebook, which now requires people to pay when they e-mail people via a social media account. And as a result of a multitude of complaints like this which highlight an imperfect experience on the social network, they saw a drop in users and members last year.
As for me? Prior to today, I had no major gripes with Facebook. Today, however, after seeing the message you see below, Facebook blocked my work account for 30 days, cutting off ties with the multiple pages I update every day and leaving me no way to take action to correct with.
Apparently, Facebook decided my new account was just not ok, probably because it looked like a duplicate of my personal one due to my unique name. And so, my work account was blocked.
No one at work is thrilled about this. We’re supposed to be able to have separate work accounts. Lots of our clients do this same practice. But apparently because of the way Facebook is set up, sometimes that’s just not possible. And the worst part is, this could easily have been prevented: a smart and easy solution would obviously just be to have the ability to select whether or not you want a “personal” or “work related” Facebook account when you sign up for one.
As it is, the company has left no leeway for people like me, who use social media in both our personal and our work lives, and this is a huge mistake on its part considering how much career advice there is out there about keeping personal things and work as separate as possible.
Don’t forget: Facebook has also made it impossible to get any assistance whatsoever. Don’t ever expect an answer if you e-mail them. If you call them for customer assistance, their answering service eventually tells you they do not offer assistance over the phone, and hangs up. And within the past few years, Facebook has eliminated any and all help forms within its Help Center. Now, you just read answers to questions, and at the end of a section, click a link if you’re in the mood that gives Facebook feedback about how helpful their FAQ was.
This is assuming I could have even gotten help for a blocked account – which I can’t; I could have appealed if my account was disabled. As it is, my work account has been rendered useless and inaccessible for 30 days, because that’s the way Facebook set up its system.
In other words, Facebook is completely and totally incompetent when it comes to actually helping the people who use it.
For now, Facebook may seem like a necessity, and for now, it probably is one –but nothing lasts forever; the halt in rapid growth in Facebook’s membership is a clear sign of this. And if it doesn’t get itself into shape soon via some good customer service and basic platform upgradtes that actually acknowledge the needs of its living and breathing users, those users will most certainly move to another social site as soon as one comes along. After today, I’d be right at the front of the migration line.