Fortunately, one thing I love about my company is that it always looks to provide its employers with chances to enhance their portfolios whenever possible. That's why during the past two weeks, I was given the opportunity to write two blogs for work's company blog, which focuses on social media practices, tips and tactics.
I am very proud of both of these posts, which provide great insight into two aspects of social media use, generally and during this time of the year. I am providing excerpts from and links to each of these two blog posts below for those interested in learning a little more about what I, and my company, do every day. Happy reading, and Happy Thanksgiving!
1. 5 Tips to Bring Christmas Cheer to Your Brand Through Facebook
It’s definitely beginning to look a lot like Christmas: the sales are starting, the decorations are already up, and if you listen closely you can hear Christmas music playing in stores. With the holiday season officially in full swing, now is the time to make sure your social media pages are primed and ready to help bring a little Christmas cheer to your fans – and to your business.
The holidays are the perfect time to interact with fans on social media, especially on Facebook. Spirits are high, people are feeling festive, and most of all, shoppers are turning to social media for gift help. In fact, 65% of shoppers go to social media looking for the perfect gift, according to Mashable.1
This means that if your fans are not already checking out your Facebook page looking for deals, promotions and other holiday-related information, they’re going to do so very soon. Fortunately, a few little tweaks to your page and a few simple actions can lead to a big payoff from your fans this holiday season. Here are five things you should be doing on Facebook during this wonderful time of the year:
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2. 3 Ways to Avoid the Social Media ‘Black Hole'
Social media is now universally considered the place to be for businesses if they want to be successful in the 21st century. If you’re not on social media, you’re missing out on great opportunities to engage with customers, tenants and your general audience. But with everyone in such a rush to just get a presence online, there is an often overlooked, essential question that goes unanswered: what are we actually trying to accomplish with our social media?
By not answering this question, businesses do themselves a disservice and set up their social media profiles to exist in a quiet, digital vacuum (black hole): rather than using the power of social media to its fullest potential to successfully engage with fans and customers, it’s turned into another one-way channel where the brand typically talks at its customers about itself – which you’ll often find is a mistake (but one that can be easily corrected).
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